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About Textura Rugs

About the Store

Carlos Palma opened Textura in June of 2019 with the goal of offering a curated rug selection for interior design focused clients, all at a great value. Since then, our inventory has grown, and we are able to offer a diverse array of rugs and full rug care services. We at Textura are committed to community building and investing in long term relationships with our clients and designers. Our goal is to create a flexible and personalized rug buying experience that is inclusive to a wide range of budgets and aesthetics. We hope you will find what you are looking for on the website, but if you need any assistance or don’t see what you need, please get in touch.

We strive to make the rug buying process fun and flexible! We listen carefully to your needs, provide guidance if requested, and then offer a selection with respect to your personal budget and aesthetic. You are welcome to try rugs on approval before purchasing.

Our Employees

Carlos Palma, Textura’s owner, has 20+ years of experience in the rug industry and has lived in the Asheville area for even longer. He is the go-to rug person for many interior designers both locally and out-of-state, and he makes a habit of going above and beyond for his clients. Carlos enjoys running, hiking, and traveling during his free time. As a business owner, he stays heavily involved in all parts of the company and his core values are integrity and courtesy.

Amy Dexter joined us in December 2020. Amy is 100% a "people person" who brings her robust experience with customer service to the team. A 4th degree Master Black Belt, she also has 13 years of experience in martial arts instruction "under her belt," all while playing a pivotal role in small business management. In her free time, Amy enjoys traveling, home improvement projects and spending time with friends and family.

Carlos Jr. is the son of Carlos Palma and has been assisting his Dad with rug sales since he was 16. Now an adult, he plays a huge role in the day-to-day operations at the store, while also taking college classes. In his free time, he enjoys reading and sightseeing. At Textura, Carlos Jr. helps with sales, deliveries, inventory, the website, rug wash and way more!

Amalia Fragoso-Eby recently joined Textura in March 2023. She has a diverse background in textiles, including yarn design, rug repair, weaving, and mill management. Amalia graduated from VCU with a BFA in Crafts and Material Studies and has been privileged to continue in the textile field since school. Amalia enjoys spending her time traveling, hanging out with her family and close friends, weaving, and cooking.

Emma Doty found her niche when she landed in this family centered business whose core values resonate with her own beliefs. Emma, a second degree Black Belt and chemistry major at NC State University, enjoys bringing her enthusiasm to the team at Textura Rugs. Emma’s attentiveness to detail and passion for lifelong learning makes her a perfect fit for helping those looking for great customer service.