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About Textura Rugs

About the Store

Carlos Palma opened Textura in June of 2019 with the goal of offering a curated rug selection for interior design focused clients, all at a great value. Since then, our inventory has grown, and we are able to offer a diverse array of rugs and full rug care services. We at Textura are committed to community building and investing in long term relationships with our clients and designers. Our goal is to create a flexible and personalized rug buying experience that is inclusive to a wide range of budgets and aesthetics. We hope you will find what you are looking for on the website, but if you need any assistance or don’t see what you need, please get in touch.


We strive to make the rug buying process fun and flexible! We listen carefully to your needs, provide guidance if requested, and then offer a selection with respect to your personal budget and aesthetic. You are welcome to try rugs on approval before purchasing.

Our Employees

Carlos Palma, Textura’s owner, has 20 years of experience in the rug industry and has lived in the Asheville area for even longer. He is the go-to rug person for many interior designers both locally and out-of-state, and he makes a habit of going above and beyond for his clients. Carlos enjoys running, hiking, and traveling during his free time. As a business owner, he stays heavily involved in all parts of the company and his core values are integrity and courtesy.

Liz Goyer is Textura’s store and web manager. She graduated from UNC Asheville in 2012 and has diverse professional background which includes both customer service and fitness instruction (the perfect combo for rug slinging!). Her other interests include vegan cooking and world history. Liz has been working in rugs for almost 3 years and enjoys the fun and dynamic client-oriented environment at Textura.

Carlos Jr. is the son of Carlos Palma and has been assisting his Dad with rug sales since he was 16. Now age 20, he is a friendly and mature young adult who plays a huge role in the day to day operations at the store, while also taking college classes. In his free time, he enjoys reading and sightseeing. At Textura, Carlos Jr. helps with sales, deliveries, inventory, the website, rug wash and way more!