Textura rugs asheville north carolina white

Frequently Asked Questions

Do you work with Interior Designers?

Yes! We love to work with designers. If you are a designer who has not worked with us before, please e-mail us so we can get to know you and customize our process to fit the needs of you and your clients.


If you are looking for a designer, here are some in the Asheville area that we recommend!


Allard + Roberts Interior Design, linda@allardandroberts.com - www.allardandroberts.com
Chelsea Benay, LLC, info@chelseabenay.com - www.chelseabenay.com/
Lisa J Wood Interiors, hello@lisajwood.com - www.lisajwood.com
Dana Dollar, Well Appointed Home Design, dana@wellappointed.net
Marina Johnston Interior Design, mjohnstoninteriordesign@gmail.com, https://marinajohnston.com IG: @marinazdesigner,

Why Rugs?

Rugs can add so much to the comfort and quality of your living space. Here are just a few ways that rugs can improve a room.


• Add color/design to a dull room (Art for your floor!)
• Tie together furniture or décor that otherwise doesn’t coordinate
• Add personality and aesthetic value
• Help cultivate “mood” for certain rooms – sophisticated, fun, relaxing, serene, professional, creative – what will you be doing in the room?
• Insulate house for winter – the “cozy factor”
• Protect floors from damage
• Provide padding for family members who are prone to falls
• Provide traction for aging dogs to help them get up
• Help control air quality – rugs trap dust and as long as they are frequently vacuumed, they will help the space stay cleaner
• Soft surface for exercise and or floor activities
• Add a unique, one of a kind heirloom to your collection that will last decades to come!
• Also, wool rugs are an eco-friendly and sustainable product that you can feel good about purchasing.

Where do your rugs come from? What makes them special?

Most of our vintage and antique rugs come from Iran and Turkey. We also have a few older rugs from Afghanistan and Azerbaijan.

Turkish and Persian rugs have distinct features, but both are considered to be very high quality. Vintage rugs made in more rural areas with a simple loom are referred to in the rug industry as “tribal rugs” – these were originally made by families and not intended for commercial sale. They typically have a larger knot and more geometric design.

The rugs from larger cities were made with more advanced loom technology and a larger team of people to weave very complicated designs in larger sizes. Rugs with a small knot and ornate design are often referred to as “city rugs.” Even though the skill required to make these rugs is extraordinary, tribal rugs are currently more popular in the US for their geometric design.

Many of our new production rugs are made in India, which has excellent technology and facilities for producing beautiful quality rugs. The rug industry is so prominent in some cities that Indian students can get their University degree in Rug design or Rug production. Rugs made in India come in a vast array of color, size, design, and quality. We source our greatest variety of designs from weavers in India. We also receive new rugs from Turkey, Pakistan and Afghanistan.

Many new rugs still exhibit time-tested, classic patterns. Others have a more abstract or contemporary design. Some of these new rugs are also starting to blend the line between handmade and machine made, by completing parts of the process with hand operated tools, but still achieving a handmade look and quality. These rugs are faster to produce and so they are available in a wide selection of designs and at a great value.

Machine made rugs and “hand tufted” rugs have a controversial reputation in the rug industry because they can be difficult to clean. Any construction method that holds the pile to a backing with glue should be avoided, as the glue can dissolve if it gets wet. However, there are many quality machine-made rugs that mimic the construction of a hand knotted rug, allowing the rug to be cleaned repeatedly. The main difference is that the material is synthetic instead of wool, and the design will not appear as unique as a hand made rug.

What determines the value of a rug?

Rug value, like collectible art, is somewhat subjective. For example, even though many people believe that ‘knot count per square inch’ in the most important factor, there are other elements to consider as well. Wool quality, design, skill and time required to make the rug, age, and condition also affect the value. For us, the most valuable rugs are the ones with the most desirable designs and colors, which are one-of-a-kind and hard to find again. Realistically, most rugs will depreciate over time. Design trends change, and color preferences evolve. The most important thing is that your rug is beautiful, functional, and valuable to YOU.

Which is more practical? A hand knotted rug, a kilim, or a machine made rug?

It depends how and where you are using it. Kilims are practical in the sense that they are reversible and easier to clean by yourself, however hand knotted rugs are more durable and therefore more “practical” for high traffic areas or for long-term use (think decades). Machine made rugs are the most affordable, and so they are practical for someone who is not ready to invest a lot of money for any reason. Our machine made rugs are still higher quality and more durable than what is available in big box stores.

Why are most rugs made of wool?

Wool rugs are excellent because of several qualities – one being that they retain their elastic texture even after being walked on repeatedly. Wool fibers resist piling, snagging, or breaking and they are naturally antimicrobial. Wool is also a natural fire retardant and does not retain odors as easily as porous, synthetic materials. Wool rugs can be washed with soap and water and may continue to look “new” for decades.

Why work with Textura vs a Big Box Store?

We love being part of a community where “shop local” is the norm. Shopping with a locally owned store = expert product knowledge and customer service, more flexibility, ethical business practices, transparency, and putting dollars back into your own community. We are a 3-person team who does everything ourselves – sales, product photos, advertising, repairs, cleaning, product selection, in home showings, and installations. We keep our overhead low and pass the savings onto you. Plus, we are able to recommend other services to our clients who may be renovating – builders, renovators, interior design, furniture, non profits…you name it!

What types of rugs do you sell and what are their "traits"?

Vintage Anatolian – These are vintage tribal rugs from Central Turkey (the Anatolia region) – they were originally colorful, often come in smaller or odd sizes, and are typically geometric or with a medallion.

Oushak – This is a popular rug design, originally from Oushak Turkey, that is now reproduced in India and Pakistan. We sell authentic Oushaks and Oushak Design rugs…if you visit in person, we will show you the difference! The colors and designs of Oushaks have evolved considerably over the years, but they are famous for their large Turkish knots and looser weave, which gives the rug a more causal look.

Modern Tibetino – This is our most popular collection of Modern Rugs. They are high quality, luxuriously soft, made with wool plus accents of real silk or bamboo viscose. They look amazing in many styles of Asheville homes and apartments.

Minimalist – Some of our modern rugs have a very subtle monochromatic design. They work perfectly for clients who prefer a clean aesthetic and want a rug that compliments rather than dominates the room.

Transitional – We carry a few different collections of rugs which are intended to work with both more traditional or more modern décor (or in between). They typically have some color, but not too much and are available in a wide range of sizes.

Moroccan – Morocco is famous for its unique tribal rugs. We carry a Moroccan inspired line of rugs made in India – they have an amazing shag pile, perfect for bare feet, and they are available at a great price point.

Vintage Persian – We carry several qualities of vintage Persian rugs, primarily from historically famous rug making regions like Heriz. These rugs are one of a kind, geometric in design, and often use red as the primary color. We also have a small collection of Vintage Persian rugs which have undergone a process to wash out the color and leave a beautiful neutral rug with a faded design.

Kazak – This is an old type geometric rugs from original the Caucus Mountain Region. Old Kazaks are rare and valuable in good condition. We sell a new line of Kazaks that are some of the highest quality rugs in current production – they are bright and bold, with beautiful geometry and tight knotting. Kazaks come in different qualities and work great as the focal point of a room.

Kilims – We carry kilims of all and ages. They are usually minimalist or geometric and are available in colors and neutrals. They are very convenient due to their light weight!

How should I care for my rug?

We recommend using a rug pad with most of our rugs. The exception would be for a very thick rug that stays put with no pad, or a rug that will be held down on all corners by stationary furniture.

We carry a high-end, eco-friendly rubber pad that does not slip, leave marks, or disintegrate over time. We also carry a more affordable felt pad for shorter term use (5-7 years).

We offer complementary fiberguard treatment for anyone who is concerned about spills – however fiberguard is most effective when applied every 2-3 months and does not provide complete protection.

Most wool rugs will recover completely from spills and stains if they are addressed quickly. We have seen very successful results cleaning blood, red wine, hot sauce, mud, pet stains, and more.

For spot cleaning we recommend blotting out any excess liquid (not rubbing) and then washing the area with mixture of water and dish soap using a bristle brush. Then elevate the wet section of the rug and use a fan make sure it dries completely as quickly as possible. The pile may appear different once the rug dries and this can be fixed by brushing it.

Maintain your rug by vacuuming it regularly. The frequency will depend on how much traffic the rugs gets. Most hand knotted rugs can be vacuumed daily with no harm to the rug, and this is the best way to maintain them at home. Some rugs with long fringe may need to be vacuumed with care.

It is important to have a rug professionally cleaned if it has pet stains, odor, or looks visibly dirty. Your rug does not need to be cleaned until it looks like it needs cleaning. We offer professional cleaning on site at Textura. 20 years of experience allows our team to evaluate and implement any special considerations that are needed before, during, and after the cleaning process.

Pay attention to the edges of your rug and if you notice any damage, we recommend having it assessed immediately. If you have an older rug with considerable wear, you also may need to be on the lookout for holes. Repairs can be expensive so it is best have a problem evaluated before it gets worse. The benefit of hand knotted rugs is that they can receive many repairs over time. We recommend against trying to repair your own rug; repairs require specialized experience and are more tedious than they appear. Sometimes repairs can be accomplished multiple ways, depending on whether your goal is to restore the rug or simply contain the damage. We will always give honest recommendations based on the value of the rug and how you plan to use it.

Do not set plants on your rug. Any section of your rugs that stays wet for a long time can suffer permanent water damage.

Rotate your rugs every year to ensure even wear and fading.

Regularly vacuuming your rug will prevent moth damage. If you plan to store your rug for a long time, it should be in a sealed and temperature controlled location. We are happy to help pack your rugs for storage.

Do you offer consignments or trade-ins?

Handmade rugs are like antique furniture – they were made to last. However, sometimes our living space changes – we may decide to update our interior design or downsize for a life transition. If you have a rug you can no longer use, don’t hesitate to contact us about it.

If you bought the rug from us, we will offer a good trade in value based on the rug’s current condition. If you acquired the rug elsewhere, we will evaluate whether or not we can sell it. For rug consignments, we will agree with you on a price and take a small commission. If not, we will recommend the price at which we expect you can sell the rug online, or other stores that may be able to take it. Anything we receive back or take on consignment will undergo a thorough wash and sanitization process.

Rug Resizing – We frequently resize rugs to either help a client downsize and keep their existing rug, or to create a custom size for a client with specific needs. This process takes just a few days and you will not be able to tell that the rug was altered.

How do I select the right style and size for my room?

We love to help people with this process! There are no rigid rules for rug size. Many rooms can accommodate different sizes of rugs depending on the desire of the client. For example, some people can use a small accent rug under the living room coffee table, while other people may prefer a larger rug that all the furniture can sit on. We recommend measuring before you come and envisioning a rug size that anchors the room while still leaving enough floor to border the room. For beds and living room furniture, it is very normal to place All of our rugs are listed with the exact size on our website you can also browse before you come.

Dining rooms require enough border on all sides of the table to comfortable move chairs, although there is room for personal preference here as well.

Bedrooms typically require an 8 x 10/9 x 12 for a Queen size bed or a 9 x 12/10 x 14 for a King.

The most important consideration with runners is to make sure that they don’t stick out unexpectedly.

In terms of style, some people have a clear idea of what they are looking for, others are not sure yet! The most helpful thing for us is to see a picture of the room, and the most helpful thing for the client is to try several rugs in the room. This not only confirms that we have selected the right size, but also allows you to see the rug with your lighting, floor, and wall color. A rug that looks gray in the store may look green in your room! Something that reads purple in natural light may look true blue at home. We let our clients live with rugs for a couple days on approval - to observe the colors at different times of day and to allow your brain to adjust to the new design in your space. Many people also bring paint chips, floor samples, or throw pillows/fabric swatches to help make their rug selection.

If you are unsure about your personal preferences around style, we recommend using an interior designer! Here are a few that we recommend.

How do I inquire about the price of a rug?

You can ask for a price on anything you see on the website by adding it to your wishlist and following the steps to submit an inquiry.


We carry a wide range of rug qualities to fit all our of clients’ needs and therefore a wide range of prices. Our most budget friendly rugs can be found in the “Power Loom” collection. We have many room size rugs in this category priced between $200-$500. Many mid-priced options can also be found in the “Kilim” collection . Handknotted rugs are typically a bigger investment because they are the highest quality of rug available. Even in this category we have a wide range of price points so please submit an inquiry if there is something that interests you!